Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen
Material type:
TextPublication details: Boston : McGraw-Hill, 2001Description: 160 p. : ill. ; 25 cmISBN: - 0071206787
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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UMPLIB GAMBANG | HF5415.5 .S76 2001 (Browse shelf(Opens below)) | 1 | Available | 0000021891 |