Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp
Material type:
TextPublication details: Boston, MA : Harvard Business School Press, 2006Description: 270 p. : ill. ; 24 cmISBN: - 1422101673
- 9781422101674
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB GAMBANG | HD69.B7 K86 2006 (Browse shelf(Opens below)) | 1 | Available | 0000025543 |
Brand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Conclusion -- Are brands dead?.