The 7 triggers to yes : the new science behind influencing people's decisions / Russell H. Granger
Material type:
TextPublication details: New York : McGraw-Hill, c2008.Description: xviii, 249 p. : ill. ; 24 cmISBN: - 0071544372 (alk. paper)
- 9780071544375 (alk. paper)
- Seven triggers to yes
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB GAMBANG | HF5718 .G73 2008 (Browse shelf(Opens below)) | 1 | Available | 0000033585 |
Includes index
The awesome power of persuasion -- Winners and losers -- Persuasion then and now -- What's the breakthrough -- Decision management -- Persuasion powerhouses -- Triggering "yes" -- Friendship trigger -- Authority trigger -- Consistency trigger -- Reciprocity trigger -- Contrast trigger -- Reason why trigger -- Hope trigger -- Persuasion goals -- Persuasive communication -- Persuasive presentations -- Resolving resistance -- Getting commitment -- Wrap.