Crash course in marketing for libraries / Susan Webreck Alman.

By:

Alman, Susan Webreck

Material type: Text

TextSeries: Crash course series (Westport, Conn.)Publication details: Westport, Conn. : Libraries Unlimited, 2007.Description: xi, 177 p. : ill. ; 28 cmISBN:

1591584302 (pbk. : alk. paper)
9781591584308 (pbk. : alk. paper)

Subject(s):

Libraries -- Marketing

Online resources:

Table of contents only

Contents:

The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	Z716.3 .A46 2007 (Browse shelf(Opens below))	1	Available		0000035421

Includes bibliographical references (p. 169-173) and index.

The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Fund-raising.