Business and competitive analysis : effective application of new and classic methods / Craig S. Fleisher and Babette E. Bensoussan
Material type:
TextPublication details: Upper Saddle River, NJ : Financial Times Press, c2007Description: xxxii, 491 p. : ill. ; 25 cmISBN: - 9780131873667 (hardback : alk. paper)
- 0131873660 (hardback : alk. paper)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB GAMBANG | HD38.7 .F57 2007 (Browse shelf(Opens below)) | 1 | Available | 0000048309 |
Includes bibliographical references and index
Acknowledgments -- About the authors -- Preface -- Business and competitive analysis: definition, context, and benefits -- Performing the analysis process -- Avoiding analytical pitfalls -- Communicating analysis results -- Applying the FAROUT method -- Industry analysis (the nine forces) -- Competitive positioning analysis -- Business model analysis -- SERVO analysis -- Supply chain management (SCM) analysis -- Benchmarking analysis -- Mckinsey 7S analysis -- Shadowing -- Product line analysis -- Win/loss analysis -- Strategic relationship analysis -- Corporate reputation analysis -- Critical success factors analysis -- Country risk analysis -- Driving forces analysis -- Event and timeline analysis -- Technology forecasting -- War gaming -- Indications and warning analysis -- Historiographical analysis -- Interpretation of statistical analysis -- Competitor cash flow analysis -- Analysis of competing hypotheses -- Linchpin analysis