Managing innovation : integrating technological, market, and organizational change / Joe Tidd and John Bessant
Material type:
TextPublication details: Hoboken, NJ : Wiley, c2009Edition: 4th edDescription: xv, 622 p. : ill. ; 25 cmISBN: - 9780470998106
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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UMPLIB GAMBANG | HD45 .T53 2009 (Browse shelf(Opens below)) | 1 | Billed For Replacement (Long Overdue) | 0000043568 |
Includes bibliographical references and index
Innovation : what it is and why it matters -- Innovation as a core business process -- Building the innovative organization -- Developing an innovation strategy -- Sources of innovation -- Innovation networks -- Decision making under uncertainty -- Building the innovation case -- Creating new products and services -- Exploiting new ventures -- Capturing the benefits of innovation -- Capturing learning from innovation