Business development : a market-oriented perspective / Hans Eibe Sörensen
Material type:
TextPublication details: Hoboken, N.J. : Wiley, 2012Description: xi, 553 p. : ill. ; 23 cmISBN: - 9780470683668
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB PEKAN | HD30.28 .S67 2012 (Browse shelf(Opens below)) | 1 | Available | 0000067055 |
Includes bibliographical references and index
Introduction and default positions -- Module 1: the business developer’s mindset -- Business development -- Market orientation -- Innovation, the entrepreneur, and entrepreneurial orientation -- Business models and business plans -- Module 2: the business developer’s toolbox -- Strategy and strategic management -- The business environment : value creation I -- Resources and organization design : value creation II -- Value appropriation and property rights -- Module 3: crafting and executing the business plan -- The marketing plan : marketing management and market research -- The organization plan : organizational development and governance -- The finance plan : financial statements, arrangements, and valuation -- Connecting the dots : executing the business plan -- Index