Influence : science and practice / Robert B. Cialdini

By:

Cialdini, Robert B

Material type: Text

TextPublication details: Boston : Pearson Education, c2009Description: xii, 259 p. : ill. ; 23 cmISBN:

0205609996
9780205609994

Subject(s):

Summary: Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	BF774 .C53 2009 (Browse shelf(Opens below))	1	Available		0000051052

Includes bibliographical references and index

Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes more firsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description