Blink : the power of thinking without thinking / Malcolm Gladwell

By:

Gladwell, Malcolm

Material type: Text

TextPublication details: New York : Back Bay Books , 2005Description: xii, 287 p. ; 18 cmISBN:

9780316057905
9780141022048 (Penguin Books)

Subject(s):

Summary: How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren’t as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.

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Holdings ( 3 )
Title notes ( 3 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Barcode
Open Shelf	UMPLIB GAMBANG		BF448 .G53 2005 k (Browse shelf(Opens below))	1	Available		0000041778
Open Shelf	UMPLIB PEKAN		BF448 .G53 2005 k (Browse shelf(Opens below))	2	Available	c.2	0000117035
Open Shelf	UMPLIB PEKAN	Non-fiction	BF448 .G53 2005 k (Browse shelf(Opens below))	3	Available		G000001748

Bahan Hadiah

Includes bibliographical references and index

How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren’t as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.