Getting to innovation : how asking the right questions generates the great ideas your company needs / Arthur B. VanGundy
Material type:
TextPublication details: New York : AMACOM, c2007Description: xvii, 270 p. : ill. ; 24́ cmISBN: - 9780814408988
- 0814408982
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB GAMBANG | HD53 .V36 2007 (Browse shelf(Opens below)) | 1 | Available | 0000046668 |
Includes bibliographical references and index
Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas