Wired and dangerous : how your customers have changed and what to do about it / Chip R. Bell, John R. Patterson
Material type:
TextPublication details: San Francisco : Berrett-Koehler Publishers, c2011Description: vii, 248 p. : ill. ; 22 cmISBN: - 9781605099750 (pbk. : alk. paper)
- 1605099759 (pbk. : alk. paper)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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UMPLIB PEKAN | HF5415.5 .B45 2011 (Browse shelf(Opens below)) | 1 | Available | 0000066922 |
Includes bibliographical references (p. 233-235) and index
Customers today are picky, fickle, and vocal, and all about me vain. They now have an enormous variety of services and products to choose from, with unprecedented access to information and reviews