Winning results with Google AdWords / Andrew Goodman

By:

Goodman, Andrew (Andrew E.)

Material type: Text

TextPublication details: New York : McGraw-Hill, c2009Edition: 2nd edDescription: xxiv, 376 p. : ill. ; 24 cmISBN:

9780071496568 (alk. paper)
0071496564 (alk. paper)

Subject(s):

Internet marketing

Contents:

How big is this market? the rapid rise of paid search -- A $21 billion afterthought : how Google entered the advertising market -- First principles for reaching customers through AdWords -- Setting up Ad groups -- How Google ranks ads : quality-based bidding -- Big-picture planning and making the case to the boss -- Keyword selection and bidding : tapping into powerful AdWords features -- Writing winning ads -- Expanding your ad distribution : opportunities and pitfalls -- Measuring success : a "what’s changed" report -- Increasing online conversion rates -- Online targeting 1995-2015 : fast start, exciting future

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.1265 .G66 2009 (Browse shelf(Opens below))	1	Available		0000046712

Includes bibliographical references and index