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The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp
Material type:
TextPublication details: New York : McGraw-Hill, c2008Description: xix, 264 p. : ill. ; 24 cmISBN: - 9780071494410
- 0071494413
- Brand promise
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
|
UMPLIB GAMBANG | HD69.B7 K52 2008 (Browse shelf(Opens below)) | 1 | Available | 0000047589 |
Includes bibliographical references (p. 247-253) and indexes