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A study on muslim consumers’ awareness on JAKIM halal logo / Nor Ain Binti Musa

By:

Nor Ain Binti Musa

Material type: Text

TextPublication details: Kuantan, Pahang : UMP, 2013Description: xii, 52 p. : ill. (some col.) ; 30 cm. + 1 CD-ROMISBN:

THE0001487(Local)

Subject(s):

Dissertation note: Project paper (Bachelor of Industrial Technology Management with Honors) -- Universiti Malaysia Pahang - 2013 Abstract: Realizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers not really understand what actual halal is. This is because of the low awareness of the consumers regarding the halal food, halal logo and everything related to halal. Besides that, it is because of the lack of knowledge or information about the halal meaning that cause the consumers misunderstanding about the truly halal meaning. Hence, this study is conducted in order to determine the Muslims consumer awareness on JAKIM halal logo. For this purpose, a correlation analysis was performed on 300 Muslim consumers surveyed through convenient sampling. From the analysis it was found that halal knowledge and halal food give positive relationship to Muslim consumers’ awareness on JAKIM halal logo.

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Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Final Year Report	UMPLIB GAMBANG	HC79.C63 A36 2013 r Bc. (Browse shelf(Opens below))	1	Not for loan		0000090160
Final Year Report	UMPLIB GAMBANG	CD 8445 \| HC79.C63 A36 2013 r Bc. (Browse shelf(Opens below))	1	Not for loan		0000090161

Project paper (Bachelor of Industrial Technology Management with Honors) -- Universiti Malaysia Pahang - 2013

Bibliography : p. 41-42

Realizing the great demand of halal food in Malaysia and in the world in general, there are efforts by the government to make Malaysia as a regional hub for halal food products. However, there is a situation now when consumers not really understand what actual halal is. This is because of the low awareness of the consumers regarding the halal food, halal logo and everything related to halal. Besides that, it is because of the lack of knowledge or information about the halal meaning that cause the consumers misunderstanding about the truly halal meaning. Hence, this study is conducted in order to determine the Muslims consumer awareness on JAKIM halal logo. For this purpose, a correlation analysis was performed on 300 Muslim consumers surveyed through convenient sampling. From the analysis it was found that halal knowledge and halal food give positive relationship to Muslim consumers’ awareness on JAKIM halal logo.