Value-based pricing : drive sales and boost your bottom line by creating, communicating and capturing customer value / Harry Macdivitt and Mike Wilkins

By:

Macdivitt, Harry

Contributor(s):

Wilkinson, Mike

Material type: Text

TextPublication details: New York : McGraw-Hill, c2012Description: x, 291 p. ; 24 cmISBN:

9780071761680 (alk. paper)
0071761683 (alk. paper)
9780071768603 (ebk.)
0071768602 (ebk.)

Subject(s):

Contents:

What is value? -- Mapping differentiated value -- Cost based approaches -- Competition based approaches -- Measuring the triad -- Building the value based price -- Value based pricing methods -- Building the value proposition -- Value based selling -- Building a value based pricing strategy -- Contemporary pricing issues

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HF5416.5 .M33 2012 (Browse shelf(Opens below))	1	Available		0000066351

Includes bibliographical references and index