Influencer : the power to change anything / Kerry Patterson ... [et al.]

Contributor(s):

Patterson, Kerry

Material type: Text

TextPublication details: New York : McGraw-Hill, c2008Description: x, 299 p. ; 24 cm; 1 online resourceISBN:

9780071484992 (alk. paper)
007148499X (alk. paper)
9780071592451 (electronic bk. : Adobe Reader)
0071592458 (electronic bk. : Adobe Reader)
9780071592451 (electronic bk. : Mobipocket Reader)
0071592458 (electronic bk. : Mobipocket Reader)
6611080554 (electronic bk.)
9786611080556 (electronic bk.)
007148499X (Cloth)
9780071484992

Other title:

Influencer [electronic resource]

Subject(s):

Influence (Psychology)

Online resources:

Click here to access

Contents:

You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer

Subject: "Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors -- principles almost anyone can apply to change almost anything." ... From publisher's description

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Holdings ( 2 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	BF774 .I54 2008 (Browse shelf(Opens below))	1	Available		0000033528
E-book	UMPLIB GAMBANG	BF774 .I54 2008 (Browse shelf(Opens below))	1	Not for loan		0000056260

Title from eBook information screen

Includes bibliographical references and index

"Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors -- principles almost anyone can apply to change almost anything." ... From publisher's description

Mode of access: Internet