Managing technological innovation : competitive advantage from change / Frederick Betz

By:

Betz, Frederick

Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2011Edition: 3rd edDescription: xv, 362 p. : ill. ; 25 cmISBN:

9780470547823
0470547820

Subject(s):

Summary: "Frederick Betz is one of the original creators of "technology management" and was Director of the TM program at the NSF. His first book on Management of Technology published by Prentice Hall 16 years ago has been acknowledged as setting the foundation for the subject. Betz further helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation. With this third edition he will bring the subject inline with current business strategy. This edition will present information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Planned for inclusion will be a greater discussion of how science and technology interact with the global economy"

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HD45 .B48 2011 (Browse shelf(Opens below))	1	Available		0000064191

Includes bibliographical references and index

"Frederick Betz is one of the original creators of "technology management" and was Director of the TM program at the NSF. His first book on Management of Technology published by Prentice Hall 16 years ago has been acknowledged as setting the foundation for the subject. Betz further helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation. With this third edition he will bring the subject inline with current business strategy. This edition will present information in a newer organized format that aligns more closely with how the topics are presented and discussed in the classroom. Planned for inclusion will be a greater discussion of how science and technology interact with the global economy"