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Selecting of brands mobile phone using Analytic Hierarchy Process (AHP) method : a case study of Universiti Malaysia Pahang / Nor Anira Ismail

By:

Nor Anira Ismail

Material type: Text

TextPublication details: Kuantan, Pahang : UMP, 2014Description: xii, 60 p. : ill. (some col.) ; 30 cm. + 1 CD-ROMISBN:

THE0001496(Local)

Subject(s):

Decision making

Online resources:

Access in library only

Dissertation note: Project paper (Bachelor of Industrial Technology Management with Honours) -- Universiti Malaysia Pahang - 2014 Abstract: The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research

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Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Final Year Report	UMPLIB GAMBANG	HD30.23 .A55 2014 r Bc. (Browse shelf(Opens below))	1	Not for loan		0000100741
Final Year Report	UMPLIB GAMBANG	CD 9015 \| HD30.23 .A55 2014 r Bc. (Browse shelf(Opens below))	1	Not for loan		0000100742

Faculty of Industrial Management

Project paper (Bachelor of Industrial Technology Management with Honours) -- Universiti Malaysia Pahang - 2014

Bibliography : p. 45-47

The aim of this research is to study about selecting of brands mobile phone using analytic hierarchy process (AHP) method among Faculty of Industrial Management (FIM) students. For the functionality, physical characteristics, technical features, basic requirement and customer excitement are set as the criteria. Then, the Apple/I-phone brand, Sony brand, Nokia brand and also Samsung brand is the alternative in this research. One hundred and sixty-nine of degree students in Faculty of Industrial Management (FIM) were surveyed by questionnaire. The collected data was analyzed by using Microsoft Excel and also Microsoft Silverlight software. Results show that the functionality is become the best criteria and the Samsung brand is become the top ranking as an alternative in this research