Edison in the boardroom : how leading companies realize value from their intellectual assets / Suzanne S. Harrison, and Patrick H. Sullivan

By:

Harrison, Suzanne S

Contributor(s):

Material type: Text

TextPublication details: Hoboken, NJ : Wiley, c2012Edition: 2nd edDescription: xiv, 255 p. : ill. ; 24 cmISBN:

9781118004531 (hardback)

Subject(s):

Summary: "A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center LevelUp dates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets"-- Provided by publisher

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Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB PEKAN	HG4028.V3 H37 2012 (Browse shelf(Opens below))	1	Available		0000066595

Prev. ed. entered under: Davis, Julie L.

Includes bibliographical references and index

"A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center LevelUp dates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets"-- Provided by publisher