Revenue management in service organizations / Paul Rouse, William Maguire, Julie Harrison
Material type:
TextSeries: Managerial accounting collectionPublication details: New York : Business Expert Press, 2011, c2010Edition: 1st edDescription: x, 167 p. : ill. ; 23 cmISBN: - 9781606491478 (pbk.)
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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UMPLIB PEKAN | HD60.7 .R68 2011 (Browse shelf(Opens below)) | 1 | Available | 0000078413 |
Includes bibliographical references (p. 153-160) and index
Preface -- 1. Revenue management: an overview -- 2. Relating your business to its environment, building strategy from internal and external analysis -- 3. Pricing strategies and yield management -- 4. Process management -- 5. Cost and capacity management -- 6. Performance measurement -- 7. Summary -- Notes -- References -- Index
Revenue management is concerned with maximizing revenue flows while controlling costs. This is a new management framework combining conventional management accounting concepts and methods with notions of yield management, pricing, and process management. The revenue objective provides a unifying goal for the aforementioned concepts and methods that are especially suitable for service organizations, where revenue considerations are inextricably linked to the activities performed. While our focus is on service organizations, any organization will find something of value in this book.