The changing MO of the CMO : how the convergence of brand and reputation is affecting marketers / MaryLee Sachs
Material type:
TextPublication details: Farham, Surrey : Gower, 2011Description: xiv, 103 p. : ill. ; 25 cmISBN: - 9781409423157
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Open Shelf
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UMPLIB PEKAN | HF5415.1255 .S23 2011 (Browse shelf(Opens below)) | 1 | Available | 0000083953 |
Includes index
Setting context -- The intuitive CMO (Intuit) -- The experiential CMO (Old Navy) -- The sprinter CMO (British Olympic Association) -- The change agent CMO (GE) -- The traveling CMO (VisitBritain) -- The larger than life CMO (Kodak) -- The player CMO (the Pac-12 Conference) -- The responsible CMO (IBM) -- The creative CMO (ADOBE) -- The mobile CMO (Renault-Nissan) -- The global imperative