Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock

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Material type: Text

TextPublication details: Hackensack, NJ : World Scientific, 2016Edition: 8th edDescription: xvii, 783 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMPLIB GAMBANG	HF5415.13 .W57 2016 (Browse shelf(Opens below))	1	Available		0000118122

Includes bibliographical references and index