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The roots and uses of marketing knowledge : a critical inquiry into the theory and practice of marketing / Terry Smith

By: Smith, Terence D [author.].
Material type: TextTextPublisher: Berlin ; Boston : De Gruyter, 2020Copyright date: © 2020Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9783110631708.Subject(s): MarketingOnline resources: Off-Campus link | Click here to access (Direct Link)
List(s) this item appears in: NEW eBOOK (FRONTPAGE)
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Item type Current location Collection Call number Copy number Status Date due Barcode
E-book E-book UMPLIB PEKAN
Non-fiction HF5415 .S65 2020 (Browse shelf) 1 Available E000002265

Includes bibliographical references and index

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