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The effect of social media usage on organizational perfromance : a study among small medium enterprise (SMES) in Pahang Nur Lydia Natasha Mohd Dzurkarnain

By:

Nur Lydia Natasha Mohd Dzurkarnain [author.]

Material type: Text

text
text

Media type:

unmediated
unmediated

Carrier type:

volume
volume

ISBN:

THE0009511(Local)

Subject(s):

Dissertation note: Thesis (Master of Business Administration) -- Universiti Malaysia Pahang – 2022 Abstract: Social media is a powerful and effective means for wise organisations somehow to substantially improve their chances towards effectively of growth, and achieve more comparative advantage over others, yet shades of grey are still visible. Therefore, to study this research to investigate the effect of social media usage on organizations performance. In this study, independent variable which is social media usage are categorize into three sub construct which is social media for marketing and branding, social media for customers relations and services and social media for information accessibility, while the dependent variable are organizational performance. Data will be collected through online questionnaire using 5 Likert scale. The questionnaire will be distributed to organisational informants such as managers and senior staff in the Small Medium Enterprise (SMEs) through purposive sampling technique. Data will be analyses using IBM SPSS, where descriptive, normality, reliability, and correlation analysis will be tested.

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Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Restricted Collection	UMPLIB GAMBANG	Reference	FIM .L93 2022 r Thesis (Browse shelf(Opens below))	1	Not for loan (Restricted access)		T000002084
Restricted Collection	UMPLIB GAMBANG	Reference	CD13209 (Browse shelf(Opens below))	1	In Transit		T000002085

Faculty of Industrial Management

Thesis (Master of Business Administration) -- Universiti Malaysia Pahang – 2022

Includes bibliographical references

Social media is a powerful and effective means for wise organisations somehow to substantially improve their chances towards effectively of growth, and achieve more comparative advantage over others, yet shades of grey are still visible. Therefore, to study this research to investigate the effect of social media usage on organizations performance. In this study, independent variable which is social media usage are categorize into three sub construct which is social media for marketing and branding, social media for customers relations and services and social media for information accessibility, while the dependent variable are organizational performance. Data will be collected through online questionnaire using 5 Likert scale. The questionnaire will be distributed to organisational informants such as managers and senior staff in the Small Medium Enterprise (SMEs) through purposive sampling technique. Data will be analyses using IBM SPSS, where descriptive, normality, reliability, and correlation analysis will be tested.