Schiffman, Leon G., <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk 
 - Seventh Edition 
 - xxii, 747 pages :  illustrations ;  26 cm. 
<br/><br/> BAHAN HADIAH 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0130859141  9780130859143 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Etiquette<br/>Consumers--Psychology<br/>Marketing--Psychological aspects