Kurtz, David L., <br/><br/>
Services marketing / 
David L. Kurtz 
 - xvi, 482 pages :  illustrations ;  25 cm. 
<br/><br/> BAHAN HADIAH 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0471180343  9780471180340 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services marketing<br/>Marketing<br/>Etiquette<br/>Customer relations