TY  - BOOK
AU  - Kurtz,David L.
TI  - Services marketing
SN  - 0471180343
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Services marketing
KW  - Marketing
KW  - Etiquette
KW  - Customer relations
N1  - BAHAN HADIAH; Includes bibliographical references and index
ER  -