McDaniel, Carl D., <br/><br/>
Introduction to marketing / 
Carl D. McDaniel 
 - International Edition 
 - xxii, 450 pages :  illustrations ;  28 cm. 
<br/><br/> BAHAN HADIAH SUMBANGAN DARIPADA PUAN NAJIHAH NOOR BINTI MAZALAN. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781133273875 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Study and teaching<br/>Business etiquette<br/>Etiquette