Belch, George E., <br/><br/>
Advertising and promotions :  an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch 
 - 10th edition. 
 - xxxvi, 842 pages :  27 cm. 
<br/><br/> BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES 
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9789814575119  9814575119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing