TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotions: an integrated marketing communications perspective 
SN  - 9789814575119
PY  - 2015///
CY  - Singapore
PB  - McGraw Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES; Includes bibliographical reference and index
ER  -