Blakeman, Robyn, <br/><br/>
Integrated marketing communication :  creative strategy from idea to implementation / 
Robyn Blakeman 
 - Lanham, Md. :  Rowman & Littlefield Publishers,  2007 
 - viii, 267 pages :  Illustration ;  24 cm. 
<br/><br/> BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES 
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9780742529649  0742529649 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.