TY  - BOOK
AU  - Blakeman,Robyn
TI  - Integrated marketing communication: creative strategy from idea to implementation 
SN  - 9780742529649
PY  - 2007///
KW  - Communication in marketing
N1  - BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES; Includes bibliographical reference and index
ER  -