Kerin, Roger A., <br/><br/>
Marketing:  the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius 
 - International edition. 
 - xxxii, 405 pages :  Illustration ;  28 cm. 
<br/><br/> BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES 
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9780071214780  007121478X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing