TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing: the core 
SN  - 9780071214780
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - BAHAN HADIAH SUMBANGAN DARIPADA SYARIKAT BOOKLINE SERVICES; Includes bibliographical reference and index
ER  -