Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 11th edition. 
 - xx, 651 pages :  Illustration ;  29 cm. 
<br/><br/>Includes bibliographical reference and index 
<br/><br/><label>ISBN: </label>9780131968790 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing