TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong, Gary,
TI  - Principles of marketing
SN  - 9780131968790
PY  - 2006///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes bibliographical reference and index
ER  -