Wirtz, Jochen, <br/><br/>
Essentials of services marketing / 
Jochen Wirtz 
 - 649 pages :  illustrations (color) ;  28 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781292425191 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing