Crawford, Merle, <br/><br/>
New products management / 
Merle Crawford, Anthony Di Benedetto 
 - Twelfth Edition 
 - xvii, 494 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781260575088 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Management