TY  - MANSCPT
AU  - Siti Aminah Binti Harun
TI  - Investigating consumer’s purchase  of energy efficient appliances
SN  - THE0009924 (Local)
PY  - 2024///
CY  - Kuantan, Pahang
PB  - UMPSA
KW  - Faculty of Industrial Management
KW  - Dissertations
KW  - Universities and colleges
KW  - Theses
N1  - Faculty of Industrial Management; Thesis (Doctor of Philosophy) -- Universiti Malaysia Pahang – 2024; Includes bibliographical references
N2  - This study aims to investigate the key factors influencing individuals in their  purchasing decisions, focusing specifically on the determinants that drive consumers to  choose energy-efficient appliances (EEA). Past studies have shown that there are barriers  and obstacles among consumers to purchasing energy-efficient appliances, particularly  because these products are expensive. The motivation for this study is to provide  empirical input to the pro-environmental behavior literature by making an extensive  contribution to sustainability and environmental subjects. This study adopts the Theory  of Planned Behavior (TPB) as the underpinning theory by integrating environmental  factors, internal factors, external factors, and product factors. A pre-test and pilot study  have been conducted to ensure the reliability and validity of the survey instrument. The  412 usable responses collected from five regions in Malaysia through quota sampling  were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM)  with the support of Smart PLS version 3.0. The study found that nine out of 15 hypotheses  were supported, including energy-efficient behavior towards purchasing behavior (H13),  and energy-efficient behavior towards intention (H14). Intention to purchase was found  to influence purchasing behavior as expected (H15). The implications of this study  suggest prioritizing product quality over pricing, leveraging government initiative  programs, and considering external factors in decision-making. Furthermore, by  emphasizing environmental consciousness and offering high-quality products,  manufacturers, marketers, and legislators can increase sales using insights derived from  the expanded Theory of Planned Behavior model
ER  -