TY  - BOOK
AU  - Dutta,Soumi
AU  - Rocha,Alvaro
AU  - Dutta,Pushan Kumar
AU  - Bhattacharya,Pronaya
AU  - Singh,Ramanjeet
TI  - Advances in data analytics for influencer marketing: an interdisciplinary approach 
T2  - Information systems engineering and management
SN  - 9783031657276
PY  - 2024///
CY  - Cham
PB  - Springer
KW  - Engineering
KW  - Data processing
KW  - Computational intelligence
KW  - Marketing
UR  - https://link-springer-com.libraryumpsa.idm.oclc.org/book/10.1007/978-3-031-65727-6
UR  - https://link.springer.com/book/10.1007/978-3-031-65727-6
ER  -