Nur Amira Asyikin Azlan creator author. text my 2023 2023 monographic eng

electronic

xii, 73 pages : Illustrations (some colour) ; 1 CD-ROM Previous studies showed that in Malaysia, there are alarming statistics about beauty and personal care. There has been an increase in awareness of personal care and beauty in Malaysia. Therefore, along with the rising of beauty and personal care products, Cosmetics are becoming more and more important, not just for women but for men all around the world. The objective of this study is to investigate consumer behaviour and analyse the significant factor that influences consumers' buying behaviour on beauty and personal care products in Malaysia. The dataset was collected using an online questionnaire survey using Microsoft Forms from 27 December 2022 to 18th March 2023. The research works with a sample group of 107 respondents in Malaysia. The data is analysed by applying data visualization using Tableau software. Then, the Ordinal Logistic Regression model is applied to identify the significant factor that influences consumer behaviour toward beauty and personal care in Malaysia. The outcome of the study is formulated into a marketing recommendation for a beauty and personal care company. The results indicate that female exhibit a greater level of interest and attention when it comes to beauty and personal care products. Moreover, brand and price have a significant effect on consumer behaviour for beauty products. Meanwhile, for personal care products, all variables have a significant effect on consumer behaviour. Factor that influences consumer buying beauty products is the ingredients and factor influences the personal care products is perceived quality of the products. The predicted probability on female shows they purchasing beauty products because of its ingredient is 0.4119 on the very important category. In contrast, for personal care products, the factor that predominantly influences purchasing decisions is the perceived quality. The analysis predicted a probability of 0.5699 for the "very important" category of the perceived quality factor among females. specialized Nur Amira Asyikin Binti Azlan Center for Mathematical Sciences Bachelor of Applied Science In Data Analytics With Honour -- Universiti Malaysia Pahang – 2023 Includes bibliographical references Center for Mathematical Sciences Dissertations Universities and colleges Dissertations Final Year Report Dissertations THE0010041 (Local) UMPSA 250506 20251125111038.0 eng