Jobber,David, <br/><br/>
Principles and practice of marketing / 
David Jobber and Fiona Ellis-Chadwick 
 - Tenth edition. 
 - xxviii, 905 pages :  illustrations (colour)  27 cm. 
<br/><br/>  
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781526849533  1526849534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Case studies