00959naa a2200313 i 4500 0 0 lcc 0 6 10000 10000 2025-08-04 96 499.00 0 HF5415 .J63 2024 0000129712 2025-08-04 00:00:00 499.00 2025-08-04 OPEN 102987 102993 MY-KuUP 20251125111106.0 a||||fr|||| 001 0 ta 250917t20242024-uka|||fr|||| 001 0 eng d 9781526849533 1526849534 paperback UMPSA eng UMPSA rda HF5415 .J63 2024 Jobber,David, author. Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick Tenth edition. Maidenhead : McGraw Hill, 2024 © 2024 xxviii, 905 pages : illustrations (colour) 27 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index Marketing Marketing Case studies Ellis-Chadwick, Fiona, author. lcc OPEN