TY  - GEN
AU  - Jobber,David,
AU  - Ellis-Chadwick, Fiona,
TI  - Principles and practice of marketing
SN  - 9781526849533
PY  - 2024///
CY  - Maidenhead
PB  - McGraw Hill
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -