Marketing intelligence, part A :  understanding customers in the era of digitalization / 
edited by Mudita Sinha, Samant Shant Priya and Sajal Kabiraj 
 - 1 online resource 
<br/><br/><label>ISBN: </label>9781835494189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Digital methods<br/>Customer relations--Technology and innovation<br/>Marketing research--Information systems