understanding customers in the era of digitalization Sinha, Mudita editor. Priya, Samant Shant editor. Kabiraj, Sajal editor. text enk 2025 monographic eng 1 online resource specialized edited by Mudita Sinha, Samant Shant Priya and Sajal Kabiraj Marketing Digital methods Customer relations Technology and innovation Marketing research Information systems 9781835494189 https://www-emerald-com.libraryumpsa.idm.oclc.org/books/edited-volume/17052/Marketing-Intelligence-Part-Aunderstanding https://doi.org/10.1108/9781835494189 https://www-emerald-com.libraryumpsa.idm.oclc.org/books/edited-volume/17052/Marketing-Intelligence-Part-Aunderstanding https://doi.org/10.1108/9781835494189 UMPSA 251015 20251125111125.0 eng