TY  - BOOK
AU  - Sinha,Mudita
AU  - Priya,Samant Shant
AU  - Kabiraj,Sajal
TI  - Marketing intelligence, part A: understanding customers in the era of digitalization 
SN  - 9781835494189
PY  - 2025///
CY  - London
PB  - Emerald Publishing Limited
KW  - Marketing
KW  - Digital methods
KW  - Customer relations
KW  - Technology and innovation
KW  - Marketing research
KW  - Information systems
UR  - https://www-emerald-com.libraryumpsa.idm.oclc.org/books/edited-volume/17052/Marketing-Intelligence-Part-Aunderstanding
UR  - https://doi.org/10.1108/9781835494189
ER  -