TY  - BOOK
AU  - Sinha,Mudita
AU  - Bhandari,Arabinda
AU  - Priya,Samant Shant
AU  - Kabiraj,Sajal
TI  - Marketing intelligence, part B: AI, trust, and innovation in the modern business landscape 
SN  - 9781836625605
PY  - 2025///
CY  - London
PB  - Emerald Publishing Limited
KW  - Marketing
KW  - Digital methods
KW  - Artificial intelligence
KW  - Applications in business
KW  - Marketing research
KW  - Artificial intelligence and trust
N1  - Includes bibliographical references
UR  - https://www-emerald-com.libraryumpsa.idm.oclc.org/books/edited-volume/17072/Marketing-Intelligence-Part-BAI-Trust-and
UR  - https://doi.org/10.1108/9781836625605
ER  -