TY  - BOOK
AU  - Yang,Jan Y.
TI  - Reimagine pricing: how AI is changing everything 
SN  - 9783031904189
PY  - 2025///
CY  - Cham, Switzerland
PB  - Springer Nature Switzerland AG
KW  - Pricing (Economic policy)
KW  - Business planning
KW  - Artificial intelligence
KW  - Commercial applications
KW  - Marketing
KW  - Decision making
UR  - https://link-springer-com.libraryumpsa.idm.oclc.org/book/10.1007/978-3-031-90418-9
UR  - https://link.springer.com/openurl?genre=book&isbn=978-3-031-90418-9
ER  -