Nijssen, Edwin J., <br/><br/>
Entrepreneurial marketing :  how to develop customer demand / 
Edwin J. Nijssen 
 - Third Edition 
 - xiv, 163 pages :  illustrations ;  23 cm. 
<br/><br/>Include index and bibliographical reference 
<br/><br/><label>ISBN: </label>9780367445324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurial marketing<br/>Marketing management<br/>New products--Marketing<br/>Customer relations